“The crucial ingredient in the success of any brand is its claim to authenticity.” Al Reis
Designed to Differentiate. "When we build, let us think that we build forever. Let it not be for present delight nor present use alone. Let it be such work as our descendants will thank us for; and let us think, as we lay stone on stone, that a time has come to when those stones will be sacred because our hands have touched them, and that men will say, as they look upon the labor and wrought substance of them, ’See! This our father did for us.”" - John Ruskin
In early spring of 2000, A.D. Creative Group was asked to partner in the authentic branding and design of the Silver Bow Club called the Big Hole Ranch, as part of a 23 homestead planned unit development located on 2,000 beautiful high-mountain alpine and meadow acres bordered by three miles of the world famous Big Hole River, in South-central Montana. The focus of our efforts was to provide a quality fly-fishing/ranch community capturing the regional vernacular of a turn-of-the-century mountain ranch community found in early Montana.
There is a substantial native elk, bighorn sheep, and mule deer population, which shares the land with the built-environment. Critical to the success of our marketing and design solutions was the thoughtful consideration given to integrating the historic nature of the early 1900’s sporting clubs used by the Butte copper kings during their heyday. Each environment was uniquely designed and inspired to become an "accessory to nature". Designed to create a targeted response to a dedicated sporting audience, A.D. Creative Group brought forth the project’s value propositions with a keen attention to detail. Once the brand alignment and sales initiatives merged, a premium appeal and demand was established contributing to the successful sale of a lifestyle based on Montana individuality.