"It is not what we have that will make us a great nation; it is the way in which we use it." Theodore Roosevelt
Rebranding a National Jewel. In 1999, the first new hotel since 1928 was commissioned to be built in Yellowstone National Park located next to the historic Old Faithful Lodge. The new Old faithful Snow Lodge became the leading expression of the branding initiatives for the multitude of facilities within the park system. A.D. Creative Group worked with the N.P.S. and concessionaires to revitalize the brand image to these public spaces, bringing back the heritage, craftsmanship and the historic value of a time gone by in a relevant brand experience to today and future markets. Beyond the brand essence was the creation of a graphic language that provided a cornerstone, which has influenced and communicated this national treasure to millions of people.